(01)
Senior / Lead Digital Product Designer
E-commerce / DTC / Growth
Los Angeles
• 7.5% increase in visits to recommended products
eCommerce, UI UX Design, Product Design
Benalio
• 30%+ increase in time on site
eCommerce, UI UX Design, Product Design
Good Counsel
• 24% increase in upsell and cross-sell sales (mobile)
eCommerce, UI UX Design, Product Design
NewYorker
• 48% increase in on-site engagement duration
eCommerce, UI UX Design, Product Design
Byoma
• 40% increase in regular user activity
SAAS, App, UI UX Design, Product Design
Profit
• 12% increase in homepage retention
eCommerce, UI UX Design, Product Design
Vitality
• 35% time on product pages
eCommerce, UI UX Design, Product Design
Henry Joel
(02)
Projects Completed
Total Project Value
Full-Cycle Digital Products Launched
Years of Experience
Playground
Projects 2007 — 2026
(About)
(03)
I turn creativity into measurable business growth
My superpower is explaining design through numbers — translating visual ideas into revenue-generating solutions. With over 10 years of experience in product and growth design, I blend business analytics, high-level marketing strategy, and design as a tool. I focus on conversion-driven UX that helps companies scale — and move forward through unique, engaging digital solutions.
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Growth -
Product -
DTC -
MVP -
Product Launch -
Strategy -
Analytics