Principal Product Designer & Product Strategist focused on e-commerce, growth, SAAS and conversion for DTC brands, subscription products, and digital marketplaces. I design scalable, conversion-driven experiences that combine UX strategy, business logic, and data-informed decisions.
top skills
toolbox
full stack
Principal Product Designer & Product Strategist
Aprés Nail
Coming Soon
Outdoor Voices
Coming Soon
Good Counsel
• 30%+ increase in time on site
NewYorker
• 24% average session duration
Vitality
• 12% increase in homepage retention
Byoma
• 48% increase in on-site engagement duration
Profit
• 40% increase in regular user activity
career
Over 19 years of my career since 2007, I’ve created more than 370 projects with a combined budget of over $4.8 billion, launched more than 40 projects from scratch across Europe and the U.S., and helped many brands around the world build their design culture.
values
