full stack
Principal Product Designer & Product Strategist
- Commerce
- Merchant Dashboard
- UX/UI
Aprés Nail
Coming Soon
- Commerce
- Product Design
- Growth Design
Outdoor Voices
Coming Soon
- Product Design
- Commerce
- Growth Strategy
Good Counsel
• 30%+ increase in time on site
- UI UX Design
- Commerce
NewYorker
• 24% average session duration
- Product Design
- Commerce
- Homepage Design
Vitality
• 12% increase in homepage retention
- Product Design
- Commerce
- UI UX Design
Byoma
• 48% increase in on-site engagement duration
- SAAS
- App
- UI UX Design
- Product Design
Profit
• 40% increase in regular user activity
career
Over 19 years of my career since 2007, I’ve created more than 370 projects with a combined budget of over $4.8 billion, launched more than 40 projects from scratch across Europe and the U.S., and helped many brands around the world build their design culture.
- Early access on this website: August 20, 2026
- Global release (Amazon and platforms): September 1, 2026
144 Strategies That Drive Buying Decisions
- Amazon — $9.99 USD
- Apple Books — $9.99 USD
- B&N — $9.99 USD
- Kobo — $9.99 USD
- Website (full paper version + toolkit) — $149.00 USD
values

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01.Finding breakthrough solutions in product design
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02.Helping clients become exceptional
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03.Setting new standards for design quality in the market
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04.Nurturing a new generation
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05.Advancing design culture