Why Beautiful Agency Websites So Often Don’t Drive Growth
I decided to write this article because I see the same frustration over and over again on both sides: DTC brands expect growth when they invest in a new website, and agencies deliver visually polished work that still does not match those expectations. In the end, both sides walk away disappointed.
The core problem is that the market still lumps together a bunch of very different disciplines: branding, web design, UI, UX, CRO, and growth. Because of that, businesses often have a confused relationship with design. Everyone knows design matters, but not everyone understands which type of design actually affects which outcome.
Kate Kolody
Director of Product Design & Design Strategist · E-commerce · DTC Growth · Conversion
