UX Research — what is it and why does an e-commerce business need it?
UX research is a set of research methods used to add context and understanding to the design process of an online store. It helps us study customers: we ask questions, take note, learn everything we can about our target audience, then test our theories and work inside an e-commerce website. Once the first phase is […]
Why “we designed it once and moved on” doesn’t work for online stores
UX is primarily a process. You can’t design UX once and consider the job done. In e-commerce, this is especially obvious: user behavior constantly changes, interactions become outdated, and shopping flows need refining. If you decide to build an online store around the customer, accept that you need to do this continually — improving, updating, […]
The goal of UX research in e-commerce: how research answers the question “why will they buy?”
The primary goal of design research is to bring the design process to life from the perspective of the end user — the shopper. It’s about building an ecosystem around the person who interacts with your online store. The results of UX research prevent us from designing for design’s sake or creating what we think […]
The structure of UX research in e-commerce: data collection vs synthesis
Traditionally, research consists of two parts: data collection and data synthesis. In an online store, this structure is especially important because collecting data alone does not improve sales. The value appears only when the data is analyzed, structured, and turned into decisions. Step 1 At the start of an e-commerce project, UX research focuses on […]
When you need numbers, when you need to understand “why,” and how to combine them
UX research in e-commerce can be divided into two main types: quantitative and qualitative. Both are necessary, but they answer different questions inside an online store. Quantitative research Quantitative research is anything that can be measured numerically. It helps us understand what is happening in an online store. For example: how many people clicked here, […]