Elixir Strings

International Brand and E-commerce System Role: brand / digital / product experience Metric: to be added Task: Build or improve brand and digital product logic for an international music-related brand Result: to be added

NewYorker

Scalable UX/UI System for Fashion E-commerce Role: UX/UI system redesign Metric: +24% average session duration Task: Simplify navigation, category structure, filters, and mobile shopping flows Result: Cleaner, more scalable e-commerce experience

Xerox

E-commerce Catalog for 300 Similar SKUs Role: UX / product structure Metric: 300 visually similar products Task: Make paper products easier to compare, understand, and buy Result: Clearer catalog logic and faster product selection

Benalio

Select Bedding online store Bedding online store