Elegant Product Discovery System for Fashion Commerce
Byoma
2022
Food
Delivered
UX Strategy
Product Design
E-commerce UX
Product Design
E-commerce UX
Live Link
Challenge
Good Counsel needed a more engaging way for customers to discover fashion products. The regular browsing experience did not give the team enough insight into what people actually liked.
What I changed
I designed a Tinder-style product discovery flow for fashion commerce. Users could swipe through products and interact with items in a simple, familiar way.
Impact
+32 increase sales
+12 retention rate
+12 retention rate
Outcome
I designed a Tinder-style product discovery flow for fashion commerce. Users could swipe through products and interact with items in a simple, familiar way. I designed a Tinder-style product discovery flow for fashion commerce. Users could swipe through products and interact with items in a simple, familiar way. Good Counsel needed a more engaging way for customers to discover fashion products. The regular browsing experience did not give the team enough insight into what people actually liked.
“Kate brought a rare mix of product thinking, UX clarity, and strong visual execution to this project. She was able to turn an unclear product discovery problem into a simple, engaging experience that gave the team better insight into customer preferences. Her work helped us make better product decisions and improve how users interacted with the brand.”
Kate Kolody
Director