UX Research — what is it and why does an e-commerce business need it?
UX research is a set of research methods used to add context and understanding to the design process of an…
Category: Insights
Why “we designed it once and moved on” doesn’t work for online stores
UX is primarily a process. You can’t design UX once and consider the job done. In e-commerce, this is especially…
The goal of UX research in e-commerce: how research answers the question “why will they buy?”
The primary goal of design research is to bring the design process to life from the perspective of the end…
The structure of UX research in e-commerce: data collection vs synthesis
Traditionally, research consists of two parts: data collection and data synthesis. In an online store, this structure is especially important…
When you need numbers, when you need to understand “why,” and how to combine them
UX research in e-commerce can be divided into two main types: quantitative and qualitative. Both are necessary, but they answer…